We granted our fellow Finns the freedom from queuing, setting them free to chase festival dreams, bands, friends and lovers. How? By hiring Professional Queuers. We started the campaign by recruiting people through social media to become professional queuers. The deal was simple: You'll enjoy the music for free, just stand in line so that other festival guests can enjoy what they paid for. Win - Win.
Experiential advertisement created by Superson, Finland for Kyrö Distillery Company, within the category: Alcoholic Drinks.