The Friend Challenge

Agency: Dentsu


CONTEXT: We conducted a campaign with influencers to demonstrate the camera quality of the new Huawei P20 Pro. One of the most important camera features of the Huawei P20 Pro is its quality in dog photography. IDEA: We went to the most important shelters in each country to take pictures of the abandoned dogs with our Huawei P20 Pro, which were published on our Facebook pages and in profiles of dog lover influencers. In this way, we demonstrate the quality of our lenses and help more puppies be adopted.

This professional campaign titled 'The Friend Challenge' was published in Mexico in August, 2019. It was created for the brand: Huawei, by ad agency: Dentsu. This Digital medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted over 4 years ago by Creative Director: Sam Arriaga of JWT.


Advertising Agency: McGarrybowen, México, Mexico
Copywriter: Jimena Barandarian
Art Director: Angeluz
Creative Director: Sam Arriaga
Group Creative Director: Cristobal Bilbao
Dgc: Orlando Montiel


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