Airports can be quite lonely places, but Christmas is all about being together. So we created the Bonding Buffet: a table with a Christmas dinner on top of it, towering 4.5 metres in the air. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, the table was fully lowered and dinner could start. In the end, lots of people of over 20 different nationalities bonded with each other over our table, bringing some Christmas spirit to a busy airport.
Experiential advertisement created by DDB, Netherlands for KLM, within the category: Transport.