The Refund Billboard

Agency: M&C Saatchi


By detecting cold symptoms the interactive billboard from KLM unexpectedly reminds Swedes dreaming about travelling again that KLM’s flight bookings can be cancelled at no cost. The billboard, equipped with a listening device and an AI motor, identifies 40 000 cough and sneeze sounds. When a symptom sound is detected KLMs general travel billboard, with a lovely surf destination at a low price, switches to: ”Unwell?” or ”Bless you!” followed by ”Cancel Lisbon €0”.

This professional campaign titled 'The Refund Billboard' was published in Sweden in April, 2021. It was created for the brand: KLM, by ad agency: M&C Saatchi. This Experiential medium campaign is related to the Transport industry and contains 2 media assets. It was submitted about 3 years ago.


Advertising Agency: M&C Saatchi, Stockholm, Sweden


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