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The untraditional tradition

Agency Network: 
Published/Aired: 
January 2017

Description

In Vietnam Tet is the biggest holiday of the year stretching across 1-2 weeks. Traditionally everyone goes to their hometown to visit their family. However as Vietnam embraces more progressive thinking there are couples who consider taking this holiday time to rest and recharge instead. As a progressive global brand, Heineken wants to "open your world" to new ways and to challenge routine thinking. But how do we do this without offending or throwing away timeless traditions? To demonstrate that there is a way to stay true to tradition without being traditional, we did a Tet campaign that pranked one unsuspecting husband to open his world, and ultimately his Tet.

Experiential advertisement created by Publicis, Vietnam for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: Publicis, Vietnam
Creative Director: Brian Jung
Art Director: Nga Bui
Copywriter: Hoa Chau
Account Team: Ngoc Lan Tran, Minh Dang
Head of Planning: Sajju Ambat
Agency Producers: Yen Lam, Mai Nguyen
Director: Giovanni Fantoni Modena
Post Producer: Huy Phan Viet Quoc / Clubhouse
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Highest Rated

miajamisola's picture

This is just too staged. Crappy production. They're all actors.

miajamisola
Activity Score 39
Marketing Manager at Amway Philippines, L.L.C. |

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Mia Jamisola

CrackerJackFlash's picture

unsuspecting husband?

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

cool stunt.

kleenex
Activity Score 53909
Web Designer/Developer
Calvinxyc's picture

No actors, real people, huh?

Calvinxyc
Activity Score 568
Planner
miajamisola's picture

This is just too staged. Crappy production. They're all actors.

miajamisola
Activity Score 39
Marketing Manager at Amway Philippines, L.L.C. |

--
Mia Jamisola

metamikedotcom's picture

and the oscar goes to....

metamikedotcom
Activity Score 10
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