Heineken is the official sponsor of UEFA, and each year runs a global campaign. Unfortunately, Israel has strict advertising restrictions that prevents displaying alcohol alongside people in ads. We had to find a way to overcome the restrictions, disrupt the media landscape, and own the Champions League game night. The experiential campaign "An Unmissable moment" tapped into the global campaign starring football stars Pirlo and Del Piero and gave fans a lifetime opportinity to meet them in person for a game night watching. With almost 3 Million Shekels earned media, "An Unmissable moment" became one of the most talked-about Israeli campaigns of the year. And for the first time in the Israeli market, Heineken became the leading beer brand in top of mind awareness with a 24.2% share.