Advertisement

Drama in the Living Room

Agency Network: 
Published/Aired: 
May 2018

Description

Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign.
Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho.

The activation offered the fans a chance to host the football star in their own home for a game night.

We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend.

Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: g. Conversation, Israel
Chief Executive Officer: Or Luboschits
Executive Creative Director: Dvir Kalmi
Executive Agency Producer: Itai Sinay
Executive Digital Producer: Dudi Landa
Account Director: Dor Pinto
Senior Planner: Lior Idelson
Copywriter: Yuval Peleg
Art Director: Shiran Sharvit
Digital Designer: Eran Rozner
Producer: Shirel Sarfati
PR: Oren Feldman
Post Editor: Eli Shrem
Log in or register to post comments
kleenex's picture

I say the idea worked.

kleenex
Activity Score 56210
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement