Drama in the Living Room

Agency Network: 
May 2018


Heineken is a sponsor of UEFA. Unfortunately, due to regulatory restrictions, we could not run the brand's SHARE THE DRAMA global campaign.
Instead, we launched an ambient titled "DRAMA IN THE LIVINGROOM" with one of the greatest Champions League players of all times – Ronaldinho.

The activation offered the fans a chance to host the football star in their own home for a game night.

We managed to hijack the conversation and reach a 23% growth in sales with zero ad spend.

Experiential advertisement created by g.Group, Israel for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: g. Conversation, Israel
Chief Executive Officer: Or Luboschits
Executive Creative Director: Dvir Kalmi
Executive Agency Producer: Itai Sinay
Executive Digital Producer: Dudi Landa
Account Director: Dor Pinto
Senior Planner: Lior Idelson
Copywriter: Yuval Peleg
Art Director: Shiran Sharvit
Digital Designer: Eran Rozner
Producer: Shirel Sarfati
PR: Oren Feldman
Post Editor: Eli Shrem
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kleenex's picture

I say the idea worked.

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