Deforestation at Home

July 2017
Greenpeace: Deforestation at Home
Greenpeace Experiential Ad - Deforestation at Home


This screen would be placed in Central Park to reveal what the surrounding park area would look like if it were subject to deforestation. The screen would work like a green screen in that individuals moving through the actual park would appear to be moving through a dried up environment when you look at them through the screen.

Experiential advertisement created by S.I. Newhouse School of Public Communications, United States for Greenpeace, within the category: Public Interest, NGO.

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