The Unignorable Notification

Agency Network: 
Published/Aired: 
June 2021

Description

Duolingo's mascot Duo is known for appearing in fun push notifications on users' phones reminding them of study time. To prove just how far the little owl is willing to go to encourage and help the students, the platform projected the world's largest push notification (with a size between 10 and 15 squared meters) on buildings in the city of São Paulo, Brazil, to give them that 'push' to resume their streaks (counted in the app as the number of days in a row a student completes assignments).

After a search and posts asking for fan recommendations on the brand's social media profiles, some users were chosen - from more than 500 responses with nominations from all regions of the metropolis - to receive the giant personalized notifications. The surprise was organized with the help of family and friends, who were responsible for taking the students to their apartment windows. Outside, they found fun and customized notifications for each profile, projected on the sides of neighboring buildings, making them impossible to ignore.

Experiential advertisement created by Jotacom, Brazil for Duolingo, within the category: Education.

Advertising Agency: Jotacom - The Cross Performance Agency
CEO: Jurgis Figueiredo
VP of Creative Strategy: João Passarinho Netto
VP of Creative Performance: Fábio Mello
Head of Creation and Content: Felipe Andrade
Art direction: André Lopes
Writing: Luiz Barrella
Content Coordination: Brunno Maceno
Content: Mariana Félix Teixeira
Interaction Coordination: Fellipe Camarossi
Head of Digital Media: Ausra Sliesoraitis
Head of Brandformance: Gabriel Igima
Brandformance: Flávio Pereira
Head of Projects: Mariane Cunha
Project Manager: Álvaro Abreu
Motion Design / VFX: Victor Cardoso, Brunno Dias
Creative Planning: Felipe Andrade, João Passarinho Netto
Data Insights Coordination: Natália Avellar
Data Insights Analyst: Gustavo Barbosa
Technology Producer: BIZSYS
CEO: Rodrigo Cassino
Film producer: Violeta Filmes
Director: Will Mazzola
Executive producer: Gilberto Pires, Roberta Reigado
Creative Research Coordination: Vera Esteves
Creative Assistant: Rafaela Franco
Customer Service : Roberta Noc, Marina Dodi
Production Coordination: Cadu Dantas, Karin Greco, Adressa Miyasato
Production director: Miguel Pixis
Assistant director: Ariela Hertel
Cast Production: Ana Maria Destito
Camera: Jackson Kleber de Moura Franco
Post Production Coordinator: Rodrigo Parente, Diego Nascimento
Finisher: Diego Nascimento
Montage: João Amato
Color: Acauan Pastore
Audio Producer: CANJA
Co-founder: Lucas Sfair
Audio service: Luba Freitas
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement