Audi A8 - Case Study

Agency Network: 
Published/Aired: 
January 2019

Description

The world doesn’t stop when you get into your car, but the new Audi A8 grants you the freedom to concentrate on the essentials.

To show Audi A8’s perfect noise insulation, we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect of sound insulation before and after letting the window down.

Experiential advertisement created by Café Communications, Hungary for Audi, within the category: Automotive.

Advertising Agency: Café Communications, Budapest, Hungary
Creative Directors: Dániel Csirke, Gábor Szűcs
Head of Art: Bálint Monori
Account Director: Renáta Balogh
Senior Account Manager: Zsófia Véber
Copywriters: Zsolt Lázár, Dániel László Szász
Art Director: Sándor Szabó
Production Managers: Nóra Beszta, Gábor May
DoP: Márk Éry
Sound Engineer on Location: Tamás Bohács
Sound Engineer: Post Edison
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