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A Message from the Future

Agency Network: 
Published/Aired: 
January 2020

Description

According to the Ad Council, two out of three teens claim they've experienced bullying, yet most don't think they are part of the problem. While most anti-bullying campaigns focus on the negative impact which bullying can inflict, the Ad Council’s latest campaign encourages teens to consider the long-lasting impact of their actions, in a culture where meanness is normalized, to create a more empathetic, inclusive community.

The launch comes at the start of a new year and decade, an important time to reflect on how what we do today can impact someone’s tomorrow. More than previous generations, today’s teens feel personally responsible for creating the world they want to live in. Most teens want to do the right thing, but sometimes don’t realize how their actions, big and small can deeply affect others both positively and negatively.

In the creative, using an innovative technology technique, teens were aged up to show that our words and actions can impact someone’s day, year or life. Teens were surprised with a live message from their aged-up friend, thanking them for stepping in when they were experiencing bullying, driving home that our words and actions can have long-lasting effects on someone’s future. The creative features The Head and the Heart’s song “See You Through My Eyes,” provided by Warner Records.

Experiential advertisement created by TBD, United States for Ad Council, within the category: Public Interest, NGO.

Advertising Agency: TBD, USA
Chief Creative Officer: Rafael Rizuto
Copywriter: Sara Uhelski
Art Director: Leila Moussaoui
Designer: Bruno Menon
CEO: Jordan Warren
Account Director: Adrian Dagli
Engagement Planning Director: Jeff Burger
Executive Producer: Rob Lee
Account Manager: Salem Weresh
Production Company: Unit9
Director: Anrick Bregman
Creative Partner: Michelle Craig
Executive Producer: Luca De Laurentiis
Head of Productio: Mindy Lubert
Production Lead: Sarah Barson
Producer: Camilla Rose
1st Assistant Director: Mel Anderson
DP: Boyd Hobbs
Sound Designer: Joe Wohlmuth
BTS: Lu Ts-Hsing
VFX: Ingenuity Studios
VFX Supervisor: David Lebensfeld
VFX Producer: Kieley Culbertson
VFX Artist: Taos Whittaker
Post-Production Company: Beast
Editor: Bob Spector
Produce: Jeff Bielat
Editor: Blake Bogosian
Assistant Editor: Evan Mueller
Colorist/Flame Artist: Eric Pascua
Music Production Company: Jamute
Music Producer: James Pinto
Music Producer: Daniel Teles
Executive Producer: Alejandro Ramos Lepez
Production Coordinator: Julianna Zuppo
Production Coordinator: Cassia Garcia
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