Covid-19 prevented sports fans around the world from attending their favourite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than 4,000 fans of Zurich’s ZSC Lions ice hockey team held season tickets for games they could no longer see live.
As is the case for many sports clubs, season-ticket sales form an integral part of the ZSC Lions’ funding. The “Essence of Lions” giftpack inspired fans to renew their tickets for the next season. And although the small bottles were intended as a collectible memento, that didn’t stop the club inventing a host of fantastical uses for the water they contained, from baptising baby ZSC Lions fans to reviving dead house plants, cleansing rooms of evil spirits, and polishing trophies.
Direct advertisement created by Serviceplan, Switzerland for ZSC Lions, within the category: Sports.
Chief Marketing Officer ZSC: Roger Gemperle
Marketing & Sponsoring Manager: Louis Huber
Chief Creative Officer: Raul Serrat / Serviceplan Suisse
Chief Creative Officer: Pam Hügli
Executive Creative Directors: Marcin Baba, Micha Seger
Creative Director: Michael Kathe
Copywriter: Henry Clarke, Peter Liptak
Art Direction: Nadja Tandler, Tizian Lienhard
Account: Nicolas Gspan
FFF/Art Buying: Nathalie Jakober
Production: Carmen Anderegg, Denise Goldmann
Film director: Riccardo Signorell / Signorell
Director of Photography: Luca Keller
Camera Assistant – DIT: Gian Kober
Lighting: Oliver Geissler
Direction Team B: Giorgi Sakhhelashvili
Camera Team B: Manolo Zacate
Film Assistant: Neel Sandel