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Agency Network: 
Published/Aired: 
July 2009
The Economist:  Door hanger
The Economist Direct Ad -  Door hanger

Description

Producer: Kathy Lando

Direct advertisement created by BBDO, United States for The Economist, within the category: Media.

Caption

Would you like a wake-up call?
Get a world view. Read The Economist.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Creative Director: James Clunie
Copywriter: Kara Goodrich
Account Supervisors: Kate Houghton, Clayton Ruebensaal, Robin Quill
Art Director: James Clunie
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CurryJ's picture

Economist, as always....amazing stuff!

CurryJ
Activity Score 951
Copywriter |

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I think; therefore I am

morse's picture

Finally The Economist is breaking away from magazine ads.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shahidali's picture

too good.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Ochuko's picture

Nice!

Ochuko
Activity Score 34
Copywriter at Verdant Zeal Marketing Plus Communications
Guest's picture

not so dad.

Guest
Ed Mintone's picture

sweet

Ed Mintone
Activity Score 585
Other
Singularity's picture

Creative, but I would love to have seen some poignant facts or headlines on the back of it (in other words, a taste of that wake-up call). Overall, I agree with the other folks that the Economist tends to have a very strong set of campaigns.

Singularity
Activity Score 202
General Manager at Singularity Design |

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture

there is stuff on the back - just didn't see the need to show it

Guest
Guest's picture

Nice.

Guest
Guest's picture

I like the line... just not sure the cliched and over-used "Do not disturb" door hanger is the most effective choice of media. Perhaps this should've gone inside the room on the telephone handset rather or next to the bed

Guest
Bob08's picture

Nothing special.

Bob08
Activity Score 749
Guest's picture

i like it a lot

Guest
Guest's picture

of all the great work BBDO did for economist this year (ostrich, pizza charts, twister), THIS wins at cannes? weird

Guest
Guest's picture

it won because you can't miss it. If it's elswhere in the room it can be missed. If it's on the doorhandle, you got no choice, you gonna get it! Logic.

Guest
Guest's picture

wait. did you just say that doorhandle creative?

where the puck do you live?

Guest
CurryJ's picture

Good point!

CurryJ
Activity Score 951
Copywriter |

================================================
I think; therefore I am

Guest's picture

oh, Dave Lubars is CD on this campaign and president of the jury. this explains the award.

Guest
Guest's picture

it won at tons of shows in which Mr Lubars had no involvement. jealous much?

Guest
cathlim's picture

ordinary at best

cathlim
Activity Score 7
desiideas's picture

Nice & Simply innovative.

desiideas
Activity Score 88
Copywriter, Rediff.com
alvinivanicko's picture

nice as usual

alvinivanicko
Activity Score 263
Graphic Designer
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