Door hanger
Description
Producer: Kathy Lando
Direct advertisement created by BBDO, United States for The Economist, within the category: Media.
Would you like a wake-up call?
Get a world view. Read The Economist.
Chief Creative Officers: David Lubars, Bill Bruce
Senior Creative Director: Kara Goodrich
Creative Director: James Clunie
Copywriter: Kara Goodrich
Account Supervisors: Kate Houghton, Clayton Ruebensaal, Robin Quill
Art Director: James Clunie
Economist, as always....amazing stuff!
================================================
I think; therefore I am
Finally The Economist is breaking away from magazine ads.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
not so dad.
Creative, but I would love to have seen some poignant facts or headlines on the back of it (in other words, a taste of that wake-up call). Overall, I agree with the other folks that the Economist tends to have a very strong set of campaigns.
– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
there is stuff on the back - just didn't see the need to show it
Nice.
I like the line... just not sure the cliched and over-used "Do not disturb" door hanger is the most effective choice of media. Perhaps this should've gone inside the room on the telephone handset rather or next to the bed
of all the great work BBDO did for economist this year (ostrich, pizza charts, twister), THIS wins at cannes? weird
it won because you can't miss it. If it's elswhere in the room it can be missed. If it's on the doorhandle, you got no choice, you gonna get it! Logic.
wait. did you just say that doorhandle creative?
where the puck do you live?
Good point!
================================================
I think; therefore I am
oh, Dave Lubars is CD on this campaign and president of the jury. this explains the award.
it won at tons of shows in which Mr Lubars had no involvement. jealous much?
Latest Collections
