Agency Network: 
January 2011
Surfrider Foundation:  2011 Calendar
Surfrider Foundation Direct Ad -  2011 Calendar


Direct advertisement created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Advertising Agency: Y&R Paris, France
Creative Director: Laurent Bodson
Art Director: Antoine Mathon
Copywriter: François Faure
Photographer: Fred Meylan
Retouching: Fred Perrot / The Shop
Models: Elite Paris, Metropolitan, Next Models. Rosanne Olson
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atb2005's picture

So you covered some hot naked chicks in oil and then put them in a calendar to "remember the catastrophe". In other words, give surfers (and male creatives, of course) something to masturbate to, rather than ponder. Utterly stupid and tasteless, given the magnitude of the tragedy. No wonder this came from an all male creative team, as usual.

Activity Score 13557
brookjohnston's picture

Good point...

Activity Score 296
St. Lawrence College
Ron Burgundy's picture


Ron Burgundy
Activity Score 1630
Art Director at Southern California
lessismore's picture


Activity Score 251
Graphic Designer
akshaysrikar's picture


Activity Score 420
Nike Diesel's picture

I agree.
This is so wrong it's painful to watch. And it doesn't work.
Flabbergasting that someone can give more than one star.

Nike Diesel
Activity Score 13718
Art Director
Nike Diesel's picture

Look at the comments below. Again, flabbergasting ...
Too many guys in this forum...

Nike Diesel
Activity Score 13718
Art Director's picture

it's awesome,
Activity Score 108
Art Director at Ogilvy & Mather pvt. Mumbai |

morse's picture

I think it works.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bibendum's picture

Very good

Activity Score 60
bhuvneshwar.chd's picture

clever & clear.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

silvertongue's picture

Geez, haters gonna hate, huh? IMO men are going to hang up calendars with hot girls anyway, so why not let them do it knowing they're actually contributing to a good cause rather than just being a perv? Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?

Stop to think about the insight before slamming it like a narrow-minded troll.

Activity Score 555
Nike Diesel's picture

You are wrong.
This ad doesn't work.

"Besides, how many pieces of communication can you think of that people will want to keep on their walls for an entire year?"
Umm, I dunno... How about any calendar from a tyre or rim company!

Nike Diesel
Activity Score 13718
Art Director
Jackbr's picture


Activity Score 1500
Art diretor |


thedesignaddict's picture

Take conventional objects of beauty and make them disgusting. Simple, relevant and smart. Nicely executed.

Activity Score 5403
Art Director at Freelance
Shridevi's picture

I agree with what atb2005 has to say here. Yes, it makes rubbish out of a tragedy....isn't convincing enough. Bad job.

Activity Score 184
Graphic Designer
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