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Medication for Memory

Published/Aired: 
May 2019

Description

More than ten years ago in Chile, the main pharmacy chains were accused of collusion because of setting high prices on the selling of their medicines, threatening the health and budget of all the Chileans.

Idea:
For delivering our products we have used the classic wrapping method used by small pharmacies, but we replaced the Kraft paper by newsprint paper, where we printed out hundreds of front pages and news articles related to the collusion case that were published between 2008 and 2015.
However, the justice wasn’t fair enough, and the people’s memory was too short, since the case ended with no convicted persons and, in a short time, Chileans trusted in those pharmacies again.

Transforming each delivered product into a Medicine For Memory.

Direct advertisement created by Creatividad & Inteligencia, Chile for Redfarma, within the category: Public Interest, NGO.

Advertising Agency: Creatividad & Inteligencia, Concepción. Chile
Creative Director: Fernando Riquelme
Art Director: Giovanni Repetto
Copywriter: Alejandro Rebolledo, Nasser Avid
Director: Ignacio Henríquez
Producer: Rachell Vásquez
Sound Design: Clio
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