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The Doodle Book

Agency Network: 
Published/Aired: 
August 2012
Publicis Direct Ad -  The Doodle Book

Description

Brief: Create a piece of self-promotion that captures what Red Lion stands for, which is simplicity, creativity and innovation.

Objectives: A doodle pad that takes the identity forward and invites everyone to think and innovate using specially created pencil shavings. People were then asked to send us their doodles which were put up on a special wall of doodle honour. This pad also acts as a reminder medium as most individuals would use it for writing or making notes.

Advertising Agency: Red Lion Publicis, Mumbai, India

Direct advertisement created by Publicis, India for Publicis, within the category: Agency Self-Promo.

Managing Partner: Elsie Nanji
Partner: Punit Jagasia
Creative Director: Rajesh Kulkarni
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Highest Rated

mmackinven's picture

Where's the proofreader? Neat idea but did it actually work?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

kleenex's picture

COOL!!!

kleenex
Activity Score 52778
Web Designer/Developer
mmackinven's picture

Where's the proofreader? Neat idea but did it actually work?

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

lezy's picture

niceeeeeee
jst like the agency... simple, innovative and interesting.

like the idea

lezy
Activity Score 377
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