As Turkey's most famous handmade furniture brand Hamm Design, we've launched a chair named Heimlich on World Health Day, April 7. And we introduced it as a life-saving chair.
Instead of the design of the chair or the quality of the material, we talked about the Heimlich Maneuver during our communication. And we've made it the symbol of a first aid movement where we send the message that every chair can save lives. We wanted it to raise awareness about vital information that seems simple. And we have left a long lasting legacy that will always be there to help.
This professional campaign titled 'A chair that can save lives: Heimlich' was published in Turkey in April, 2021. It was created for the brand: Publicis, by ad agency: Leo Burnett. This Integrated medium campaign is related to the Health and House, Garden industries and contains 2 media assets. It was submitted over 2 years ago by Head of Creative: Ercan Akkaya of Publicis Emil.
Advertising Agency: Leo Burnett, Istanbul, Turkey
Chief Creative Officer: Ayse Aydin
General Manager: Bircim Oztaskin
Executive Creative Director: Mehmet Guney
Creative Director: Ercan Akkaya
Senior Copywriter: Emre Gulver
Art Direction: Ercan Akkaya
Account Director: Aysegul Tavas
Producer: Arzu Koksal
Producer: Sevinc Oktem
Producer: Hikmet Helvaci
Director: Vural Uzundag
Production Company: Skok Film
Consultant Doctor: Selcuk Karakaya