AlmapBBDO Sao Paulo

Campaign
Agency Network: 
Published/Aired: 
March 2011
PIAF:  AlmapBBDO Sao Paulo

Description

In order to bring atention to PIAF and their high profile jury, we created a set of custom posters directed at Creative Directors in Barcelona, London, New York, Paris and São Paulo. In total 32 ads were created.

Direct advertisement created by Y&R, Czechia for PIAF, within the category: Professional Services.

Advertising Agency: Y&R, Prague, Czech Republic
Chief Creative Officer: Jaime Mandelbaum
Head of Art: Marco "Eddie" Antonio do Nascimento
Copywriter: Conor Barry
Art Director: Thiago Jacon
Photographers: Michael Bae, Will Wintercross, Thiago Jacon, Marco Antonio do Nascimento
Retouching: Playground
Account Director: Esther Gibbons
Account Executives: Karolina Vlasakova. Filip Schleif
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TommyO's picture

The least they could have done is build different-looking lame airplanes.

TommyO
Activity Score 1860
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Boxey's picture

...and used different-sounding lame headlines.

Boxey
Activity Score 8875
Melaleuca In-House
ivan's picture

Why? These are sent to individuals. Each person see just one execution. There is no advantage of changing the lines or the airplane imho.

ivan
Creative Director at Ads of the World
Boxey's picture

Maybe it's just seeing them all together like this.

Boxey
Activity Score 8875
Melaleuca In-House
desailly's picture

They're aeroplanes? I assumed they were crashed aircraft carriers.

desailly
Activity Score 470
Copywriter
PaulNewman's picture

For a DM this idea is OK.

PaulNewman
Activity Score 14
Art Director at BBDO
DIVPravin's picture

gud job

DIVPravin
Activity Score 54
Graphic Designer at Infinity Advt.
trikes's picture

redonkulous effort. I've just now noticed the scale of this thing. No wonder there's so many fucking photographers.

trikes
Activity Score 64
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