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Bitter Sweet Cakes

Agency Network: 
Published/Aired: 
April 2016
Paul Bakery Direct Ad -  Bitter Sweet Cakes

Description

"Bittersweet pies" is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into statistics pie charts! This makes the project to be the 1st ever "social desserts" line in the world.

Direct advertisement created by McCann, Romania for Paul Bakery, within the category: Confectionery, Snacks.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Director: Miruna Macri
Senior Programmer: Dany Manea
Account Director: Gina Zgubea
Account Manager: Tina Cretu
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Highest Rated

RamboTango's picture

I'm going to say this is made for awards and probably never ran. But still nice idea.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

RamboTango's picture

I'm going to say this is made for awards and probably never ran. But still nice idea.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

refuah's picture

RamboTango you can buy the cakes even as we speak in bucharest.

refuah
Activity Score 6
Creative Director at Mccann Erickson israel
RamboTango's picture

That's good to hear. Perhaps they shold have done a video showing this. As just one mocked up photo does look a wee bit dodgy.

RamboTango
Activity Score 160
Creative Director |

"Nothing except the mint can make money without advertising"

kleenex's picture

A video would have been great.

kleenex
Activity Score 53787
Web Designer/Developer
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