The Land Rover Escape Key

Agency Network: 
February 2013


Every prospective Land Rover adventurer has a day job and spends hours working on their PC every day. We decided to surprise them with the Land Rover LR4 Escape Key. A small object that lets them personalise their keyboard in a special way. Now when they’re at work and routine drives them up the wall, the key will serve as a gentle reminder to escape the everyday. And consider test driving the Land Rover LR4.

Direct advertisement created by Y&R, United Arab Emirates for Land Rover, within the category: Automotive.

Advertising Agency: Y&R, Dubai, UAE
Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Joseph Bihag
Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Producer: Leng Panganiban
Production Manager: Binnu Cherian
Business Director: Zaakesh Mulla
Account Managers: Pierre Farra, Farid Hobeiche
Account Executive: Dara Al Faqih
Production Company: Pixel Plus Media, DeJavu Dubai
Photographer: Jacqui Nightscales Photography
Post Production Supervisor: Subash Mishra
Retoucher: Gitten Tom
3D Designer / Illustrator: Vineet Naik Parrikar
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Highest Rated

wave's picture

Done!!! Same brand!!! What a shame!!!

Activity Score 476
morse's picture

Very good idea. I would love to receive this one.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Prasad Weerasekara's picture

yes. like.

Prasad Weerasekara
Activity Score 657
bobby666's picture

applause guys... what a simple idea but the impact - ROVishing

Activity Score 1462
RMG Connect, India
hmaffia's picture


Activity Score 744
Copywriter at Universidade de Brasila |

kleenex's picture

What a good concept.

Activity Score 58777
Web Designer/Developer
bakamono's picture

Not sure how this is great. Not all keyboards are the same and removing esc button will umm leave you without an esc button.

And no you can't destroy company property it's frowned upon. Why not send out.....NM.

Activity Score 998

because therefore it is

Chikoshay's picture

don't get what so great about it?
why would i do it?

Activity Score 314
Nike Diesel's picture

cute and tiny idea

Nike Diesel
Activity Score 13708
Art Director
raynold's picture

Shahir Zag rocks...

Activity Score 336
flocoq's picture
Activity Score 1426
Copywriter at Freelance
wave's picture

Done!!! Same brand!!! What a shame!!!

Activity Score 476
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