Beauty in dirt

Agency Network: 
April 2016


Direct advertisement created by Leo Burnett, Russia for Jeep, within the category: Automotive.

Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Creative director: Evgeniy Tonev
Art director: Alexander Chumachenko
Copywriter: Illya Starkov 

Group account director: Ekaterina Georgievskaya
TV Production Group Head: Oksana Severin

Artist: Alisher Kushakov
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Sacrilegend's picture

Dear Leo Burnett, Moscow: You could've saved a few rubles by just ripping one of the videos from the thousands of times this idea has been done before.

Activity Score 3346
Khanh Le's picture

I find the idea is nice, without aware of the source they may have ripped it from (like you mention). But would love to see the original job of this idea if you have the link. Thanks :)

Khanh Le
Activity Score 44
halaby87's picture


Activity Score 10446
Other at Health Communications Egypt |


Reality Check's picture

The idea engages and charms, and while it certainly isn’t consumed by grime and dirt, it has a degree of grit to it.

Reality Check
Activity Score 2487
damnson's picture

Done, but I like it.

Activity Score 11375
Copywriter |

An axe murderer of ads.

kleenex's picture

the guy has great art skills.

Activity Score 57557
Web Designer/Developer
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