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Save the Arctic outlet decal

Agency Network: 
Published/Aired: 
March 2015
Greenpeace:  Save the Arctic outlet decal
Greenpeace Direct Ad -  Save the Arctic outlet decal

Description

Greenpeace wanted a simple piece of collateral to make people aware that their everyday actions affect the environment on a global scale. These removable polar bear wall socket decals provide a subtle-yet-emotional reminder without being overly obtrusive.

Direct advertisement created by Rethink, Canada for Greenpeace, within the category: Public Interest, NGO.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples, Rob Tarry, Nicolas Quintal
Art Director: Felipe Mollica
Copywriter: Morgan Tierney
Content Strategist: Leah Gregg
Print Producer: Cary Emley, Sue Wilkinson
Photographer: Alastair Bird
Studio Artists / Typographers: Jonathon Cesar, Tom Pettapiece, Jan Day
Account Services: Scott Lyons
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Highest Rated

damnson's picture

Yep.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

weak imo.

kleenex
Activity Score 58667
Web Designer/Developer
damnson's picture

Yep.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

halaby87's picture

But it's cute

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

tip4u's picture

Nice

tip4u
Activity Score 89
DesignNorth's picture

I live near polar bear country. Love the concept. Simple. Unique. Anything that helps people think twice about their energy consumption and what it's doing to our world, should be supported. There are serious climate issues affecting the future of polar bears in the Arctic. And it's you and me every day that is causing the problem from the cars we drive to the products we consume, etc. Well done, Greenpeace!

DesignNorth
Activity Score 52
Graphic Designer at Thompson, Manitoba Canada |

V

bobafett's picture

I Think I had enough with polar bears ideas

bobafett
Activity Score 2322
Chief Creative Officer
raw tuna's picture

using power sockets to convey emotion is so dated.

raw tuna
Activity Score 837
General Manager
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