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Fresh Brain

Agency Network: 
Published/Aired: 
May 2008
 Fresh Brain
 Fresh Brain

Description

As a fresh newcomer in freelancing, I wanted to approach some creative directors by delivering them a small poly-wrapped meat tray containing 'a fresh brain' = my business card. The label was personalized for each person. Number under the barcode is my phone number. On this entry the name is not a real person.

Advertising Agency: Madinagoodway, Auckland, New Zealand
Creative: Mari Pettersson
Hand-delivered to the reception: May 2008
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ackattak's picture

And I thought my cards were interesting!

ackattak
Activity Score 396
Copywriter
Calibarak's picture

Very good

Calibarak
Activity Score 302
Malala's picture

coool

Malala
Activity Score 295
Art Director |

Malalanayake

Get-a-Fix's picture

Excellent!

Get-a-Fix
Activity Score 351
Copywriter
izzlah's picture

cool !

izzlah
Activity Score 229
Copywriter
SandMan69's picture

Very good thinking.

This would not piss you off if it landed on your desk. Not saying it'd get read straight away but I'd be curious. Might get you in the door before some punk with a book full of concepts for 60sec TV.

"Make a name, or be defamed"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

mishkaa's picture

yeah!i wonder where he got all d money from though ;)seeing he's a freelancer......or do they earn this much??

mishkaa
Activity Score 296
Kateter's picture

I'd call you!

Kateter
Activity Score 2029
Copywriter
neil makak's picture

Good work

neil makak
Activity Score 30
Singapore
madinagoodway's picture

Hi all, glad you like it!

Miskhaa, I bought a 100-pack of meat trays straight from importer (NZ$6), some Glad wrap (about NZ$4), a 20-pack of LC14 self-adhesive labels (NZ$20), printed them 14-up on my dinky but highly useful Brother DCP-115C bubblejet printer/scanner and slapped the packs together over one night (darn wrap, very tricky material!!). I sussed out the optimal order of the agencies agencies and planned out the route so that I was able to deliver them all in 2.5 hours at a rapid walking pace. Thank goodness the gods were favourable – the sun was shining all the way :-)

So all in all, it was a very cheap self-promotional exercise.

Mari

madinagoodway
Activity Score 54
Art Director at Trying my own wings at the moment |

BU. Always.

SandMan69's picture

Very clever.

hi-5!

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Mimmu's picture

Siisti käyntäri!
Lisää samanlaista!

-mimmu

Mimmu
cullers's picture

Now what do I do with my 25 meat trays I've been storing that my pocket book was going into?

arggg.

cullers
Activity Score 332
SCAD
Nanel's picture

very cool and memorable

Nanel
Activity Score 283
Copywriter
Visitenkarten's picture

Hahahaha... that's one of the TOP 10 ideas for business card presentation I've ever seen. Compliments!!! Fresh brain indeed ;)

Visitenkarten
Underdose's picture

Seen in a Lürzer's Archive, probably 03/08.. The difference was there was a fresh brain in it..

Underdose
Activity Score 134
BigBrother's picture

yep, seen it before more than once. In Luerzer's it had a fresh brain, in One Show it had a brochure shaped like a steak, and I did one with a fish about a year ago, which none of you has seen because I didn't consider it worthy of this site...
so at least for me, this is a distant 4th place.

BigBrother
Activity Score 94
Mimmu Nikkari's picture

Siisti käyntäri!!!

Mimmu Nikkari
Guest's picture

i have seen this idea done before and within NZ mate.

Guest
Big-gun's picture

Fucken genius

Big-gun
Activity Score 56
Art Director
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