The Social Distancing Angbao

Agency Network: 
February 2021


The pandemic is affecting traditional ways of celebrating the Lunar New Year, the team at Singapore-based content studio distillery have created a fun way to ensure everyone can celebrate safely.

Distillery have created a specially-designed 1-metre ang bao for families to ensure they are observing the mandated social distance when visiting relatives.

The design is in keeping with the traditional red envelope to symbolise good luck and prosperity, as incorporates a graphic that represents the Year of the Ox. Distillery have produced a limited supply of these unique ang baos to give away for those looking to celebrate safely.

Direct advertisement created by Distillery, Singapore for Distillery, within the category: Agency Self-Promo.

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