Kneej

Campaign
Agency Network: 
Published/Aired: 
May 2010
Diesel:  Kneej

Description

Task at hand was to come up with an in-store promotion idea to run along the 'Sex sells Unfortunately we sell jeans' campaign to help increase sales. So we created the Knee.J, a spoof sex toy of sorts to be given away to all customers that ran a bill above $ 150. One day from running posters and e-mailers, the stores saw an instant increase in walk-ins. Customers were all eager to get their hands on the Knee.J. What was meant to be a one-store activity got enough publicity to manufacture more pieces and take them across all stores. The sales picked up by 40% and customers were spotted kneeling for more.

Direct advertisement created by Happy Creative Services, India for Diesel, within the category: Fashion.

Advertising Agency: Happy Creative Services, Bangalore, India
Creative Directors: Praveen Das, Kartik Iyer
Art Director: Praveen Das
Copywriter: Sanaa Abdussamad
Illustrator: Rishidev
Designer: Praveen Das
Studio Head: Rama Krishna
Account manager: Ravi Bhat
Log in or register to post comments

Highest Rated

Ron Burgundy's picture

any volunteers ?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
mikeelrapido's picture

Funny idea...

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

kleenex's picture

But do they work??

kleenex
Activity Score 58791
Web Designer/Developer
Ron Burgundy's picture

any volunteers ?

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Lazarus's picture

I just got excited. So I guess it worked.

Lazarus
Activity Score 1537
Creative Director
leathijs's picture

It's a good start but this advert still doesn't convince me to buy them.

leathijs
Activity Score 10
Klidesign's picture

cool

Klidesign
Activity Score 209
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement