Agency Network: 
Published/Aired: 
January 2009
Clothes in Closets:  Knucle bag
Clothes in Closets Direct Ad -  Knucle bag

Description

Direct advertisement created by Leo Burnett, Portugal for Clothes in Closets, within the category: Retail Services.

Advertising Agency: Leo Burnett Lisbon, Portugal
Creative Director: Chacho Puebla
Art Director: Luciana Cani
Copywriter: Pedro Ribeiro
Account director: Paula Lopes
Account executive: Raquel Pinheiro
Log in to post comments
StarlaY's picture

But why? the bag contains valuable clothes those need to be protected with knuckles,
or "hey 've got an idea!!! Let's make the bags' handles like knuckles!!"

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture

dude.. this is so obvious.. you obviously have never gone shopping with your girlfriend during a sale..
sale hunters are not very friendly, and something to make fighting off others easier would come in handy!
very nice approach, the concept has been done before, but the execution is nice!

Guest
StarlaY's picture

Dude,
I am a girl... Just never been into a catfight for a lousy skirt. I think it's an urban myth.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

ivan's picture

You never been to the right store at the right time! :)

ivan
Creative Director at Ads of the World
StarlaY's picture

True:) whenever there's a line more than 5 people waiting to pay, I leave the store. Still... as someone else said as well bags are, post-shopping items. I'd hand out "knuckles" brochures to announce the sale or something like that.

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

Crisp One's picture

you let your girl friend tell you what to do?

Crisp One
Activity Score 2005
Other at New York
Guest's picture

if you have the bag, then you bought your stuff already... wouldn't it make more sense if they give you the knuckles before you buy! if that was the case...

Don't like the idea... it's promoting violence, plus doesn't sell the brand in a positive way.
the execution is good though

Guest
Guest's picture

promoting violence? it's a JOKE!!!! I think it's funny.. besides, walking around with a nuckle bag, shows you've had to fight for good deals because a lot of people have been out to the same store.

Guest
Guest's picture

this is so fake. do you have any idea how much it would cost to product each shopping bag?! it would be the stupidest business decision ever to give out one of these dumb and ineffective bags for every purchase. not to mention the environmental impact.

Guest
Guest's picture

wow really? You guys just totally missed the point. Promoting violence? Ya, i bet you would tell the Ninja Turtles to tone it down. It is for post sale advertisement. It is a walking ad for whoever bought stuff at the store, its brilliant. Also, once you have the Die-cut it is pretty cheap to reproduce the bag. However, as for an environmental impact. Did you know recycling paper is more harmful to the world then using new sheets. Wrap ur mind around that.

Guest
NastyJester's picture

There's this one as well:

http://img124.imageshack.us/img124/3575/shoppinggunbagww7.jpg

Not saying this idea is copied, I actually quite like it. I just think there are better executions.

NastyJester
Activity Score 740
Copywriter
Guest's picture

Great idea folks. Yes, there's a lot of bags around, but this is better.
And what makes it better than others is its concept. Think about people. It's not just product in action. It really has a message.

Guest
pedrrib's picture

Agree on the concept point.
Loved it.

pedrrib
Activity Score 9
Guest's picture

Seen a thousand times before.

Guest
bi_sign's picture

cute but do over

bi_sign
Activity Score 262
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement