Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to get Carlsberg for free. The Sweatercard has contactless technology embedded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it?
Direct advertisement created by Nossa, Portugal for Carlsberg, within the category: Alcoholic Drinks.
Creative Director: Nuno Cardoso
Creative Supervisor: Rafael Clark Pfaltzgraff
Art Directors: Sávio Hatherly, Rafael Clark Pfaltgraff
Copywriter: André Afonso
Account: Maria Inês Vitorino
Social Media Supervisor: Joana Carvalho
Social Media: Ana Patacão, Xavier Lopes, João Paiva
Motion Design: André Almeida