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The Email Lure

Agency Network: 
Published/Aired: 
April 2017

Description

The BCF Email Lure was an EDM with an idea in it. We used a fishing technique to give a standard sales email the hook it needed.

Direct advertisement created by BBDO, Australia for BCF, within the category: Retail Services.

Advertising Agency: Clemenger BBDO, Brisbane, Australia
Creative Directors: Cristian Staal, Marianne O’Brien
Copywriter: Shaun Conroy
Art Director: Ryan Kidd
Head of Art: Andy Geppert
Senior Account Director: Allison Witherspoon
Agency Producer: Robyn Dodd
Re-toucher: Derek Leong
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Winner.

kleenex
Activity Score 58667
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