Old New Calendar

Published/Aired: 
December 2020
Alfa-Bank: Old New Calendar
Alfa-Bank: Old New Calendar
Alfa-Bank: Old New Calendar
Alfa-Bank: Old New Calendar
Alfa-Bank Direct Ad - Old New Calendar
Alfa-Bank Direct Ad - Old New Calendar
Alfa-Bank Direct Ad - Old New Calendar
Alfa-Bank Direct Ad - Old New Calendar

Description

Alfa-Bank set a task to Bickertstaff.654 to create calendars as gifts for the bank’s top clients.

There is a huge problem in Ukraine with deforestation. That’s why we offered not to print new calendars but to find old ones and give them a new life. Everything in this world is cyclical. And the years, identical to 2021 in the meaning of days, had already passed.

As a result, the bank's clients have received not just regular calendars but the actual museum specimen, and all Ukrainians got a web-museum about the history of calendar-art development. Also, the bank saved money, which were donated for a good cause.

Creative Director: Ilia Anufrienko
Project Manager: Kateryna Soboleva
Senior Copywriter: Ilia Yankovsky
Designer: Viktoriia Moskofidi
Art director: Zdorova Alona
Website: Ribs studio
Stamp: Printostan
Calendars Searches: Yuliia Pichkarova, Khrystyna Chubrei
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