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Box

Agency Network: 
Published/Aired: 
January 2010
ADT:  Box
ADT Direct Ad -  Box

Description

Direct advertisement created by DDB, Chile for ADT, within the category: Professional Services.

Caption

Breaking into your apartment is easier than you think.

Advertising Agency: DDB, Santiago, Chile
Executive Creative Directors: Matías Lecaros, Simón Subercaseaux
Creative Directors: Matías Lecaros, Eddy Fernández
Art Director: Tomás Garín
Copywriters: Matías Lecaros, Felipe Araya, Felipe Hernández
Additional credits: Jose Valenzuela / Amazing
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Highest Rated

thedesignaddict's picture

The burglar balloon idea is WAAAYYYYY better.

The balloon was made to look like the masked burglar. Excellent idea!

And the box is supposed to represent what - a box? Whiff!

What an egregious, half-baked ripoff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
jackmancer2017's picture

Hehe, that's very clever ;p I wonder how the sides of that box look like but even if they're open it's still a great idea. Bravo ;-)

jackmancer2017
s1bs's picture

cul.

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Ramezani's picture

done bye phillip und keuntje...
http://www.youtube.com/watch?v=e7Z-Y2W83q8

done by ddb berlin
i couldn find a direct link...

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

this is a nicer execution too...

Guest
riyelam's picture

This one is nicer, tougher and more shocking.

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

Excellent! Great job guys

Guest
Guest's picture

Done, at least three times before

Guest
Guest's picture

Good, Simple and it works...
Excellent job

Guest
Guest's picture

very well done

Guest
Guest's picture

Amazing!!!!!

Guest
silvi's picture

If this box actually works, this is a great idea.

silvi
Activity Score 4172
Copywriter
brookjohnston's picture

Yeah, I wonder how many unfolded boxes ended up in people's homes. But super cool idea!

brookjohnston
Activity Score 296
St. Lawrence College
Guest's picture

Is great, simple and clever.

Guest
CreativeNinja's picture

If this really works, it's the best idea I've seen in a while. Superb.

If that were my house I were a little freak out though :P

CreativeNinja
Activity Score 133
Planner
keithstoeckeler's picture

I don't think this would make me get a security system. It's clever, but it's not jarring enough to make me act.

keithstoeckeler
Activity Score 425
atb2005's picture

I don't get all the praise. I will be annoyed if someone should slide that under my door. I may even throw it away immediately.

atb2005
Activity Score 13557
brookjohnston's picture

All advertising is annoying - it's just a matter of getting someone to take a notice :)
Catch their attention with something like this and you're one step closer to a getting a customer.

brookjohnston
Activity Score 296
St. Lawrence College
Guest's picture

As clever as it is, is it ethical to literally physically shove an ad into peoples' homes?

Although, I really can appreciate the shock of a box appearing inside your apartment with no way of knowing how it got there. It would certainly grab my attention.

Guest
Guest's picture

this must be effective.

Guest
Guest's picture

Not original...
great idea tough. too bad.

Guest
No coffee No concept's picture

Old idea.
weak execution.
Duval guillaume dit it better :
http://iloapp.burosamen.nl/blog/inspiratie?ShowFile&image=1232921347.jpg

No coffee No concept
Activity Score 16
Art Director at Wieden + Kennedy Amsterdam
Guest's picture

Are these boxes available commercially? toddfluhr@gmail.com

Guest
Paridhi.'s picture

excellent idea..!!

Paridhi.
Activity Score 122
Indore
thedesignaddict's picture

The burglar balloon idea is WAAAYYYYY better.

The balloon was made to look like the masked burglar. Excellent idea!

And the box is supposed to represent what - a box? Whiff!

What an egregious, half-baked ripoff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Dzsoi's picture

I agree on every word, man. Very stupid ripoff.

Dzsoi
Activity Score 8609
Copywriter
Guest's picture

How is his not considered a scare tactic, and an approved solicitation of ADT services?

Other than that, very creative and awesome.

http://TimDobbins.com
http://twitter.com/timdobbins

Guest
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