THERE'S SOMEONE IN THE HOUSE is an interactive advertisement that positions viewers in the midst of a home invasion in an effort to provide information about home security. It's an immersive horror - seemingly the first of its kind for advertising. Setting out to be both integrative and informative, the experience utilizes these pillars for effective presentation in a technology driven world.
This student campaign titled 'There's Someone in the House' was published in United States in July, 2017. It was created for the brand: ADT, by ad school: NYU. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: NYU, USA
Creative: Grayson Whitehurst
Illustrator: Noah Weisfogel
Photographer: Jackson Tisi