The campaign is intended to raise awareness to be absolutely safe when driving. These bottles will be given to journalists, celebrities, influencers, and opinion leaders in the world of motoring and road safety. Some of these bottles will be delivered in bags made from recycled airbag fabric.
"After several months of quarantine, we see that people are slowly coming back out, coming together, and more so now that it is the end of the year. In this context, together with the Answer Seguros team, we believe it's extremely important to communicate a message of responsible consumption and awareness to remind people not to drink alcohol if they're going to drive," explains Federico Petriella, Brand Manager of Absolut Vodka Argentina.
Direct advertisement created by WTF, Argentina for Absolut, within the category: Alcoholic Drinks.