Exchange the clothes after your ex

Published/Aired: 
February 2021

Description

Breakups can be tough, and it is often easier to say goodbye to a loved one than to their belongings that stay in the closet long after the breakup, evoking both good and bad memories. This year, Zalando shows that Valentine's Day is a not obvious, but ideal opportunity to put things in order and give them a second life. For this purpose, the platform has prepared a dedicated campaign showing three love stories and what, under the influence of emotions, the heroes do with the clothes of their former partners. Getting rid of them in a reasonable manner proves to be as difficult as the break up itself. Instead of throwing clothes away, Zalando Pre-Owned offers the possibility of extending their life for the sake of the planet, guided by the principles of circularity. In this symbolic way, the platform tries to educate consumers about the effects of getting rid of clothes without keeping to the rules of sustainable fashion, changing their habits and encouraging them to make more conscious choices. By enabling Zalando customers to give their clothes a second life directly on the platform, the Pre-Owned range makes a major contribution to do.MORE's sustainability strategy, supporting the goal of extending the life of 50 million items and eliminating single-use plastics by 2023.

Digital advertisement created by 180heartbeats + Jung v. Matt, Poland for Zalando, within the categories: Fashion, Professional Services.

Advertising Agency: 180heartbeats + JUNG v. MATT
Production House: F25
Chief Creative Officer: Mikołaj Sadowski
Senior Copywriter: Kamil Kuć
Senior Art Director: Adrian Zwierzyński
Business Director: Radosław Smorga
Senior Account Executive: Katarzyna Surma
Head of Digital Production: Michał Murawski
Social Media&PR Director: Dawid Kaźmierczak
Head of production: Monika Wagner
Producer: Stefan Stefański
Production Manager: Małgorzata Barcz - Wadas
Production Coordinator: Aleksandra Gęca
Production Assistant: Małgorzata Szmist
Director: Krzysztof Grajper
DOP: Mikołaj Syguda
Photographer: Gosia Turczyńska
VO: Rosalie
1st AD: Michał Piłat
Editor: Niko Chabior
Set Designer: Ala Olak
Costume Designer: Michał Koszek
MUA: Kamila Vay
Gaffer: Michał Obłoza
Steadicam: Adam Mendry
Drone: Łukasz Lewenda
Focus Puller: Marcin Studniarek
Post Production Video: MIŁO
Audio Production: GŁOŚNO
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