Experience Virgin America

Agency Network: 
September 2012
Virgin:  Experience Virgin America
Virgin Digital Ad -  Experience Virgin America



Virgin America, the airline known for reinventing domestic travel, brings its tech and design-driven in-flight experience to life through an integrated multi-media campaign that features some of the airline’s frequent flyers. At the centerpiece of the campaign is a digital experience that brings the airline’s next generation cabins to life with cinematic flair – through the eyes of a few of its most frequent travelers. The campaign highlights Virgin America 'Originals,' frequent flyers known for shaking up the status quo in their own fields – including indie film director Kevin Smith, Pandora founder Tim Westergren, Animal and Son of a Gun chef Vinny Dotolo and independent artist/Facebook Creative Strategist Ji Lee. Virgin America also invited these same frequent flyers to curate aspects of the airline’s already unique in-cabin experience – including playlists, film picks and new menu items offered via the touch-screen Red™ in-flight entertainment platform.

Digital advertisement created by Eleven, United States for Virgin, within the category: Transport.

Advertising Agency: Eleven, San Francisco, USA
Chief Creative Officer: Mike McKay
Creative Directors: Ted Bluey, Bryan Houlette
Art Director: Matthew Wakeman
Copywriter: Joanne Torres
Directors: Eric Joiner, Ben Tricklebank
Production Company: Tool
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Highest Rated

CrackerJackFlash's picture

fun and well executed.

Activity Score 19599
Creative Director |

al_bruch's picture


Activity Score 25
CrackerJackFlash's picture

fun and well executed.

Activity Score 19599
Creative Director |

kleenex's picture

Great website.

Activity Score 58797
Web Designer/Developer
david_lee9999's picture

nicely done

Activity Score 85
TimTix's picture

Boring and totally useless. Why make all that "interactive" fuzz to show what I know will happen? Drag the arrow, the arrow will get off. Surprise.

Activity Score 78
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