Grow up playing

Agency Network: 
December 2021

Part of Collection


Children love their parents but at Christmas they choose their toys. This is the main conclusion of a Toys "R "Us experiment that demonstrates the importance of toys for children. In the real, unscripted test, five boys and girls between the ages of 5 and 11 are asked whether they prefer to spend more time with their parents or with their favourite toys, and the five protagonists choose their toys

Digital advertisement created by PS21, Spain for Toys R Us, within the category: Toys.

Advertising Agency: PS21, Madrid, Spain
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