Directors Karim Zariffa and Nico Kasakoff of storytelling production company 1stAveMachine have joined forces with Saatchi & Saatchi LA to highlight the features of the 2018 Toyota Highlander through a captivating 360 experience.
Shot in Los Angeles over the course of a single day following months of pre-production including 3D previz and art build, the new 360 spot reflects the stylish, family-friendly construct of the Highlander. Through a panoramic series of set pieces featuring a family that’s fit for the SUV, 1stAve directors Zariffa and Kasakoff and Saatchi LA crafted individual vignettes that showcase specific features such as 295 horsepower, seating for up to 8, rain-sensing wipers and 83.7 cubic feet of cargo space.
According to Zariffa, the 360 platform provides the ideal solution to engage an audience. “It allows the viewer to be more immersed in the message, asking them to discover the features for themselves, as if they were controlling the commercial. So it’s a more engaging solution than a traditional video format.”
Digital advertisement created by Saatchi & Saatchi, United States for Toyota, within the category: Automotive.
Art Director: Regan Jackson
Production Company: 1stAveMachine
Directors: Karim Zariffa, Nico Kasakoff
Partner / Executive Producer: Sam Penfield
Executive Producers: Peter Repplier, Michaela Mckee, Lisanne McDonald
DoP: Ryan Carmody
Line Producer: Jeff Trenner
1st AD: Ryan Ramos
Head of Post Production: Christos Mountzouros
Post Supervisor: Barry Gilbert
VFX Supervisor: John Loughlin
Gaffer: Chris Tonkovich
Key Grip: Leo Lbanez