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The North Face FootPower

Agency Network: 
Published/Aired: 
March 2013

Description

Digital advertisement created by Hyper Island, Sweden for The North Face, within the category: Fashion.

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Highest Rated

Phantom's picture

This mind blowing

Phantom
Activity Score 126
damnson's picture

Awesome!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

TheBear's picture

We have shoes that can rechange things since 2011, nice try guys.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

Clan's picture

We're not engineers and do not claim to have invented anything. We've done our research and built the concept on existing technology. However, at the time we created this, and until now, this has not been put into a shoe for mass production by any brand, and has not been used to promote and prove a brand promise such as "Never stop exploring". This is a strategy and concept built on existing technology to promote a brand. Another good example you might know about is Nike+, which is a service using GPS-tracking without claiming to have invented the GPS technology.

Clan
Activity Score 5
Wes's picture

So.....as you walk to build up a charge, it runs an app over bluetooth and GPS that heavily drains your battery?

Should have just left it as the charging thing and it would be super useful.

Wes
Activity Score 10
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