April 2021


One in three people engages in sexting. But often they get into trouble when the receiver starts spreading their nudes. That’s why Telenet and Child Focus stunted in the press by launching an unexpected app: the .comdom app, to make sexting safer. After taking a sexy selfie, you fill in the personal details of the receiver. A customised algorithm then turns this information into a personalised watermark to cover your photo so the receiver won’t leak it. Experts and spokepersons where used to make and spread media content about sexting and the usage of the app.

.comdom was widely covered in the press, making the app number 4 in the App Store. The campaign generated 45 million media impressions and over € 600.000 in earned media.

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