ADVERTISING

Telenet

Genius looks better on a pitch

Agency: TBWA

Description

Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too. Time to get back to work. Because genius still looks better on a football field.
TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.

This professional campaign titled 'Genius looks better on a pitch' was published in Belgium in June, 2020. It was created for the brand: Telenet, by ad agency: TBWA. This Integrated medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 2 years ago.

Credits

Advertising Agency: TBWA, Belgium
Creative Director: Jeroen Bostoen
Creatives: Greg Van Buggenhout, Kenn Van Lijsebeth
Account Team: Max Fauconnier, Hans Michiels
Production Company: MAKE
Producer: Katrien Van den Brande
Sound: Jan Pollet
Special thanks: Leandro Trossard, Sam Kerkhofs
Client contacts: Lieselotte Van Aperen, Jorgen Vranken

ADVERTISING

iStock Essentials

Close up hands typing using lapt...

Artist: Lifehdfilm

iStock Essentials

Beautiful smiling portrait asian...

Artist: Lifehdfilm

iStock Essentials

Beautiful portrait asian woman c...

Artist: Lifehdfilm

iStock Essentials

Beautiful portrait asian woman c...

Artist: Lifehdfilm

iStock Essentials

Portrait asian woman creative de...

Artist: Lifehdfilm

iStock Essentials

Slow Motion : Close up hands typ...

Artist: Lifehdfilm

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.