Genius looks better on a pitch

Agency: TBWA


Exactly 4 months ago, a mysterious virus ended all football competitions in Europe. Football gods suddenly became normal citizens: And yes, boredom hit them too. Time to get back to work. Because genius still looks better on a football field.
TBWA created a new campaign that closes the lock down in an appropriate manner. The creative concept includes real images of English footballers and trainers who showed themselves from a different angle during the quarantine. Leandro Trossard suddenly became a Lego master, with a beautiful Taj Mahal as masterpiece. José Mourinho started working as a hobby farmer. Harry Kane became a full-time dad. Heung-Min Son fulfilled his compulsory military service in South Korea. And Jurgen Klopp? He drank a German beer.

This professional campaign titled 'Genius looks better on a pitch' was published in Belgium in June, 2020. It was created for the brand: Telenet, by ad agency: TBWA. This Integrated medium campaign is related to the Media industry and contains 4 media assets. It was submitted almost 4 years ago.


Advertising Agency: TBWA, Belgium
Creative Director: Jeroen Bostoen
Creatives: Greg Van Buggenhout, Kenn Van Lijsebeth
Account Team: Max Fauconnier, Hans Michiels
Production Company: MAKE
Producer: Katrien Van den Brande
Sound: Jan Pollet
Special thanks: Leandro Trossard, Sam Kerkhofs
Client contacts: Lieselotte Van Aperen, Jorgen Vranken


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