Throughout 2014, Swarovski will be revealing new looks every two weeks through direct marketing, mobile and social media, encouraging consumers to “Get Caught” wearing their Swarovski. RTO+P also developed a microsite where new looks will be revealed called readysetgetcaught.com. To sign up for the campaign, customers can visit a participating Swarovski boutique to receive a sketchbook featuring illustrations that hint at looks they can “get caught” wearing in order to collect stamps that can be redeemed for special gifts and prizes. Prizes include limited edition crystal bracelets, in addition to grand prizes like a crystallized Vespa and matching helmet.
Digital advertisement created by Red Tettemer, United States for Swarovski, within the category: Personal Accessories.
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Todd Taylor
Copywriter: Kristen McManus
Art Directors: Susan Schneider, John Cruz, Kelsey Kovalcik
Senior Producer: Joe Mosca
Photographer: Nic D’Amico
Illustrator: Jacqueline Bissett
Interactive: Ed Taylor, Bryan King
Interactive Design: Hannah Dillon
Account Executives: Carla Mote, Susan Baraczek
Social Strategy: Annie Heckenberger
Digital Strategy: Uri Weingarten, Catie Borzillo