Somethin: Else Creative Studios is behind a new collaboration between Aimee Lou Wood, star of the Netflix hit Sex Education, and Swarovski, the accessories and jewellery brand, as well as creating a new film highlighting the partnership.

‘Note to Self’, the one-minute hero film at the heart of the campaign, takes a wry look at the idea of recognising the different sides of yourself and doing what’s right for you.

In it, we see Wood celebrating that feeling of suddenly winning some free time when a social event is cancelled last minute. She wants to make the most of it and sets about putting into practice various bits of self-improvement advice she’s heard, from organising her wardrobe to daily journaling – before she remembers the most important ‘note to self’: do whatever you want to do.

Somethin: Else also created a series of product films and photography to run during the three months of the campaign.

This professional campaign titled 'Note to Self' was published in United Kingdom in August, 2022. It was created for the brand: Swarovski, by ad agency: Somethin: Else Creative Studios. This Integrated medium campaign is related to the Fashion industry and contains 4 media assets. It was submitted over 1 year ago.


Managing Director – Ben Kerr
Executive Creative Director – Mark Rivers
Client Director – Sam Cocker
Writer – George Williams
Production Manager – Olivia Bader
Production Secretary - Caragh Burstow-Green
Producer – Carla Holdforth
Director – Misha Manson-Smith


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.