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Thank You For Wearing A Mask In Store

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Published/Aired: 
August 2020
Starbucks: Thank You For Wearing A Mask In Store
Starbucks Digital Ad - Thank You For Wearing A Mask In Store

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Description

With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks.

Digital advertisement created by Iris, United Kingdom for Starbucks, within the category: Non-Alcoholic Drinks.

Advertising Agency: Iris , London, United Kingdom of Great Britain and Northern Ireland
Creative: Eli Vasiliou
Business Director: Elisha Pearce
Designer: Ryan Mitchell
Producer: Laura McFarlane
Social Media Team: Tom Langan, Sophie Tyler
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