To extend the Snickers “You’re not you when you’re hungry” campaign into the digital realm, BBDO has created an interactive experience that allows viewers to witness Richard Lewis’ whininess first-hand with a YouTube page takeover. Lewis—who appeared in a Super Bowl spot along with Roseanne Barr—becomes 'you when you're hungry', and leads the user through a first person POV of YouTube videos, offering his hungry and whiny commentary.
Digital advertisement created by BBDO, United States for Snickers, within the category: Confectionery, Snacks.
Chief Creative Officer: David Lubars
Senior Creative Directors: Peter Kain, Gianfranco Arena, Jason Lucas
Associate Creative Director / Copywriter: Mike Condrick
Associate Creative Director / Art Director: Justin Bilicki
Executive Producer: Amy Werthiemer
Senior Digital Producer: Marc Minor
Production Company: The Famous Group
Interactive Production Company: Sapient