Agency Network: 
December 2013


Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

Digital advertisement created by DDB, Philippines for Smart Communications, within the category: Electronics, Technology.

Advertising Agency: DDB DM9JaymeSyfu/Digit, Makati City, Philippines
Creative Directors: Merlee Jayme, Eugene Demata
Copywriter: Aste Gutierrez
Art Director: Biboy Royong
Production Company: Tower of Doom
Illustrator: Dee Taar
Programmer: Buboy Paguio
Account Supervisor: Alex Syfu
Client Service Director: Caloy Sambrano
Account Director: Ina Vargas
Producer: Carlo Perlas
Editor: Melo Samson
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Mr. The Bear's picture

We use lockers here in the forest

Mr. The Bear
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kleenex's picture

I guess it worked.

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