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Couple Up to Buckle Up

Agency Network: 
Published/Aired: 
January 2012

Description

Couple Up to Buckle Up - The 2 For 1 offer you need to be 2 to see. Scandinavian Airlines want their members to enjoy rather than stack air miles. We know couples usually book a trip when they take time to sit down together. Therefore we made them an offer that required just that.

Digital advertisement created by Crispin Porter + Bogusky, United States for SAS, within the category: Transport.

Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Creative Directors: Jonas Wittenmark, Tobias Carlson
Copywriter: Annica Brinck
Business Director: Therese Olander
Content Manager: Michaela Winckler
Motion Designers: Jörgen Bengtsson, Daniel Svärd
Interactive Developer: Patrick Chan
Junior Interactive Developer: Bogdan Orlov
Creative Technology Director: Marcus Åslund
Email Marketing Director: Johan Björtin
Visual Designer: Hannah Willen
Senior Visual Design: Daniel Kvist
Visual Designer: Anders Svensson
Final Art: Petter Brink
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Highest Rated

Hadrons's picture

nice marketing idea, too long for an ad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

nice marketing idea, too long for an ad.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

shortleif's picture

Actually done by CP+B Europe in Gothenburg. It's a pretty cool idea and I think we'll see similar campaigns for a lot of other things in the near future.

shortleif
Activity Score 201
Copywriter at Hyper Island
MicheleVirgilio's picture

I'm agree with Hadrons, good idea but long to follow

MicheleVirgilio
Activity Score 2617
CrackerJackFlash's picture

Good stuff.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

I liked it.

kleenex
Activity Score 56798
Web Designer/Developer
rsquare's picture

good idea.....

rsquare
Activity Score 8
Art Director at leoburnett
mertos's picture

nice

mertos
Activity Score 904
Creative Director
mertos's picture

nice

mertos
Activity Score 904
Creative Director
mertos's picture

nice

mertos
Activity Score 904
Creative Director
andylefty's picture

Good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
qopywriter's picture

What a lovely,

qopywriter
Activity Score 7
Copywriter at Communication Excellence GO
Manoma's picture

NIce

Manoma
Activity Score 1108
Copywriter
thedesignaddict's picture

Super good idea and execution. Simple and clever as Hell.

thedesignaddict
Activity Score 5403
Art Director at Freelance
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