To promote a million seat fare sale, Scandinavian Airlines ran a competition on Facebook where SAS fans could grab a free trip. You made your profile pic into the custom made Up For Grabs image and simply posted a matching image where you grab the trip on the SAS Facebook wall.
This professional campaign titled 'Up For Grabs' was published in Sweden in February, 2011. It was created for the brand: SAS, by ad agency: Crispin Porter + Bogusky. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: CP+B, Europe
World Chief Creative Officer: Rob Reilly
Chief Creative Officer: Jeff Benjamin
Creative Directors: Jonas Wittenmark, Tobias Carlson
Art Director: Jonas Wittenmark
Copywriter: Tobias Carlson
Designers: Jonas Hult, Jörgen Bengtsson, Malin Ekman
Designer / Motion Designer: Anders Svensson
Interactive Developer: Patrick Chan
Account Director: Robert Waern
Content Supervisor: Axel Widen
Producer: Michaela Winckler