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Agency Network: 
Published/Aired: 
June 2017

Description

For our audience, the best part of a Caribbean trip is beneath the waves—the reefs, wildlife, and underwater caves. It’s magical and transformatively beautiful. But generally unshared in social media. (Smartphones don’t pair with saltwater.)

Our question was: How do you help people see this underwater world through their own eyes? How do they share it?

Our answer was: You invent a way to take Snapchat below the sea.

The SeaSeeker Dive Mask was designed, developed, and fabricated to pair with Snapchat Spectacles right out of the box. For the first time, people could take and share photos and videos from up to 150 feet deep.

Digital advertisement created by MullenLowe, United States for Royal Caribbean International, within the category: Hospitality, Tourism.

Entrant Company: MullenLowe, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Dave Weist, Tim Vaccarino
SVP, Creative Directors: John Kearse, Rob Kottkamp
Associate Creative Director: Mark Philip
Senior Art Director: Pier Madonia
Senior Copywriter: Cody Dummer
Art Producer: Kate Moore
SVP, Creative Director: Christian Madden
Digital Producer: Annie Carney
SVP, Director of Broadcast: Zeke Bowman
Assistant Broadcast Producer: Kim Reid
Executive Producer: Sarah Spitz
SVP, Director of Business Affairs: Kim Burns
VP, Business Affairs Manager: Maria Rougvie
VP, Head of Print Production: AJ Hodgson
Associate Director, Print Production and Experiential: Kristine Ring-Janicki
SVP, Director of Account Management: Bruce Gold
SVP, Group Account Director: Kay Pancheri
Account Director, Social: Stacy Carpenter
Account Supervisor, Social: Bridget Weiler
VP, Group Strategy Director: Erin Swenson Gorrall
VP, Strategy Director: Meranne Behrends
Strategist: Carol Cai
VP Group Media Director: Femaris Pena
Associate Media Director: Lauren Yetra
Paid Social Media Manager: Ben Verrill
Senior Digital Media Planner: Jaclyn Gaughan
Layout Artist: Meghan Gollihue
Creative Director, Design: Sean O'Brien
Digital Designer: Lauren Schroeter
Associate Digital Imaging Artist: Jana Heidenreich
Digital Imaging Artist: Alex Abdalian
Digital Imaging Supervisor: Nick Bleil
Senior Photographer: Erika LaPresto
Senior Project Manager: Jessica McLeod
Project Manager: Ellen Cizek
SVP, Account Director PR: Jaclyn Ruelle
Senior Account Executive PR: Emily Schmitt
VP, Senior Video Editor: Jess Phearsome
Editor & Videographer: Alex Siegel
Content Producer: Abbey Daniel-Green
Production Assistant: Yiyu Ying
Holding Company: Interpublic Group
Production Company: B-Reel
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