Description
An interactive Instagram Stories in Manga style through which it was possible to interact, via Facebook Messenger, with a character's chatbot and directly buy the car on the platform. An entirely new experience for users, on the border between fiction and reality.
Digital advertisement created by Publicis, Italy for Renault, within the category: Automotive.
Advertising Agency: Publicis Italy
Creative Director: Francesco Martini
Art Director: Dario Citriniti
Copywriter: Roberto Rosi
CEO Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Italia: Cristiana Boccassini
Digital Creative Director: Massimo Guerci
Digital Art Director: Iacopo Gioffrè
Head of Digital Production: Pierluigi Roeselli
Client Service Team: Ilaria Lorenzetti, Sara Barone, Daniela Di Maio
Producer: Laura Pace, Eva Maio
Art Buyer: Stefano Gruarin
Editor: Fulvio Rossetti
Animation: That’s Motion
Renault Advertising & CRM Manager: Elisabeth Leriche
Renault Advertising & Digital Campaign Executive: Cinzia Terragno
Facebook Creative Strategist: Cristina Baccelli
Facebook Industry Head Automotive: Andrea Caldironi
Creative Director: Francesco Martini
Art Director: Dario Citriniti
Copywriter: Roberto Rosi
CEO Publicis Italia & Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Italia: Cristiana Boccassini
Digital Creative Director: Massimo Guerci
Digital Art Director: Iacopo Gioffrè
Head of Digital Production: Pierluigi Roeselli
Client Service Team: Ilaria Lorenzetti, Sara Barone, Daniela Di Maio
Producer: Laura Pace, Eva Maio
Art Buyer: Stefano Gruarin
Editor: Fulvio Rossetti
Animation: That’s Motion
Renault Advertising & CRM Manager: Elisabeth Leriche
Renault Advertising & Digital Campaign Executive: Cinzia Terragno
Facebook Creative Strategist: Cristina Baccelli
Facebook Industry Head Automotive: Andrea Caldironi
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