ADVERTISING

Google

Google Zoey

School: Miami Ad School

Description

In 2006 “Google” became a verb and it was more than evident that internet had become an intrinsic part of our lives. While search engines are flooded with a billion mundane questions, every now and then, things can escalate quite quickly.
Roughly 40,000 people search for ways to commit suicide every minute. The automated helpline number that currently pops up has a conversion rate of merely 2.8%.
We found that at this vulnerable moment, what people long for, is immediate redressal.
Google decided to address this situation with the help of artificial intelligence, chat bots, and voice assistants
Idea: Google’s AI based therapist
As soon as anyone searches online for ways to commit suicide, an automated chatbot by the name of Zoey (Greek for life) pops up. Thus, eliminating that one step of calling a helpline, which might be the key to saving a life. It offers an understanding, empathic and non-judgmental ear. Furthermore, Zoey checks-in on the person regularly, uses proven methods such as playing music and sharing happy memories to spark a hope in their lives.

This student campaign titled 'Google Zoey' was published in India in May, 2019. It was created for the brand: Google, by ad school: Miami Ad School. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 5 years ago.

Credits

Advertising School: Miami Ad School, Mumbai, India
Art Directors: Yashashree Samant, Apaar Singhal
Copywriters: Yashashree Samant, Apaar Singhal, Mehak Marwah
Faculty: Siddhi Ranade, Ishan Mehta

GULAG History M...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.