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Bright Light

Published/Aired: 
May 2012

Description

Spring is finally here again, which means that people are getting back outside to hang out in the sun. But finding the right sunspot isn't always easy, especially if you live in a big city where buildings are covering the sun. To show that Ray Ban is a brand that cares about their customers we introduced "Bright Light", it's an application that helps people to get the most out of the sun and their sunglasses.

Digital advertisement created by Berghs School Of Communication, Sweden for Ray-Ban, within the category: Personal Accessories.

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Highest Rated

Nike Diesel's picture

Miami had it's luck. Now let's move on ;)

Nike Diesel
Activity Score 13714
Art Director
chuckieT's picture

Is this a student-made case study? Pretty slick. I don't think anybody would really use that app; people have enough common sense to find a place in the sun. But the idea in theory is clever and the video is very professional.

chuckieT
Activity Score 680
Creative
kleenex's picture

A gimmick that I do not think many people will use.

kleenex
Activity Score 56798
Web Designer/Developer
Nike Diesel's picture

Sorry but I really don't want to be mean but this is another completely useless app.

Nike Diesel
Activity Score 13714
Art Director
Temple's picture

Completely agree. I think the Miami Ad School disease is turning into a pandemic.

Temple
Activity Score 11341
Creative Director
Nike Diesel's picture

Miami had it's luck. Now let's move on ;)

Nike Diesel
Activity Score 13714
Art Director
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